Partners
Together we build the stage
The Amsterdam Throwdown offers brands a powerful platform within the functional fitness community. We believe in strategic partnerships where visibility, activation, and long-term impact are central.
Partner with us
Interested in partnering?
The Amsterdam Throwdown offers brands more than just visibility during an event. We build long-term partnerships where activation, community, and performance come together. From exposure on the floor to direct interaction with athletes and visitors — we create a platform where brands truly become part of the experience. Workouts, live energy, and a crowd that makes every heat felt.
Our current partners
elite performance nutrition
Partnering with ESN goes beyond just visibility. As the title sponsor of The Amsterdam Throwdown, we work together to enhance performance, both on and off the competition floor.
ESN plays an active role in shaping the event experience. From supporting athletes and aiding their recovery to engaging activities throughout the weekend and visibility in our online content and livestream.
By sharing a focus on quality, performance, and results, we strengthen one another—not just as a brand and an event, but across the entire community.
Together, we make sure everything goes smoothly, from preparation to performance.
other partners & sponsorships
Become part of The Amsterdam Throwdown and feel the energy of the event up close. Together, we’ll make it an unforgettable weekend full of action, atmosphere, and togetherness!
What you can expect
A partnership with means becoming part of one of the most visible and fastest-growing CrossFit events in Europe. Our platform connects thousands of athletes, coaches, and fans from the international functional fitness community – online during the qualifiers and live during the final weekend in Amsterdam. As a partner, you don’t just get visibility, but real engagement. Think of branding on the competition floor, integration into our online content and livestream, product activations, sampling, challenges, or exclusive partner features within our Box Owner Toolkit. We are always actively looking for ways to . That means thinking along with smart activations, extra visibility where possible, and building a partnership together that goes beyond just a logo on a banner. We work with brands that strengthen the sport and the community and that want to grow along with us.
Brand Visibility
The Amsterdam Throwdown offers brands a powerful platform to be visible within an engaged and fast-growing international community. From the first online touchpoints during the qualifiers to the final weekend in Amsterdam: your brand is visible at the moments that matter.
Think of prominent placement on and around the competition floor, exposure in the livestream, integration into social content, and visibility within the vendor area. Additionally, we create activations together that ensure real interaction with athletes and visitors.
We always look beyond just visibility. Together, we look for ways to make your brand stand out in an authentic and impactful way within the experience of The Amsterdam Throwdown.
Event Stand
During The Amsterdam Throwdown 2026, the vendor area forms the heart of the experience outside the competition floor. This is where athletes, visitors, and partners come together.
As a vendor, you get the chance to present your brand directly to a large and engaged target group. Whether it’s product sales, sampling, activations, or brand experience, this is the place to be visible and get in touch with the community.
The vendor area is strategically positioned within the event flow, ensuring every visitor passes by multiple times. We are happy to think along about the setup of your stand and how we can create maximum impact together during the event.
Athlete Partnerships
The Amsterdam Throwdown works with athletes who bring more than just performance. Athletes who represent the sport, bring their community along, and contribute to the energy of the event.
Through athlete partnerships, we create strong content, visibility, and activations together, both in the run-up to the event and during the final weekend. Think of social content, presence on the floor, meet & greets, and collaborations with partners. For brands, this offers the opportunity to connect with athletes who make a real impact within the community. For athletes, it is a platform to show themselves on and off the competition floor.
Together we build stories that go beyond just the competition.